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OCLS Marketing: Marketing

Marketing Plan

Monthly Customer Talking Points

Talking Points - April 2023 🌼

NEA Big Read 

NEA Big Read is happening now! NEA Big Read is a program of the National Endowment for the Arts (NEA) designed to broaden our understanding of our world, our communities, and ourselves through the joy of sharing a good book. This year’s book is Catalog of Unabashed Gratitude by Ross Gay. 

A multitude of events and activities are in store including the keynote event featuring Ross Gay and book clubs at select locations across the system.  

For an opportunity for a free copy of Catalog of Unabashed Gratitude, register to attend the keynote/kickoff event with author Ross Gay on April 2 or a book discussion at select locations during April. 

For a complete list of events and companion book titles, visit ocls.info/bigread 

NEA Big Read is a program of the National Endowment for the Arts in partnership with Arts Midwest. Sponsored in part by the State of Florida, Department of State, Division of Arts and Culture, the Florida Council on Arts and Culture, and the National Endowment for the Arts. 

Orlando Book Festival 

The Orlando Book Festival is a day-long celebration of books at the Orlando Public Library takes place on April 15. Join us for panels and talks from bestselling authors from all over the state, including a keynote from Goosebumps author R.L. Stine.  

Registration is required to attend the keynote here: attend.ocls.info/event/7642964  

Summer at Your Library 

Summer Reading Program is now Summer at Your Library! Fun, educational, and free events and activities will be available for all ages from June 3 to July 29.  The website will be populated on April 1 and registration opens on May 1. Visit ocls.info/summer for more. 

About Talking Points:

To enhance our customer service efforts, Marketing and Public Relations will provide monthly talking points for staff. Our hope is that unified messaging will lead to more effective communication with customers. While frontline staff will naturally be key to the success of this initiative, all staff are encouraged to participate. Talking points do not need to be memorized, and will be more effective in the staff member’s own words. Additionally, we hope this can be a great resource for staff to use as talking points for the Monthly Mystery Shopper program. 
 
For questions about the talking points, please contact Andrea Jackson in MPR at x7600. 

 

Orange County Library System Marketing Plan

Story Gathering Assets

Learn. Grow. Connect.

Learn slide

Learn.

The constant and ongoing endeavor to gather as much knowledge as we can.

Grow.

The noble desire to be the best person you can be.

Connect.

While you pursue these efforts, your community provides support and you return support in kind.