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OCLS Marketing: Marketing

Marketing Plan

Monthly Customer Talking Points

☔ Talking Points - April 2024 ☔

Arab
American Heritage
Month

Orange County Library System celebrates Arab American Heritage Month. Explore the richly diverse culture and valuable contributions of Arab Americans with programs like Arab American Heritage: Exploring Culture and Language, or discover a new craft like macramé or tatreez embroidery.

See a full listing of events at ocls.info/arab-american-heritage-month. 

 

National
Library
Week

April 7-13 

National Library Week celebrates the ways libraries and library workers transform lives and strengthen communities. This is the perfect month to explore the vast and varied resources Orange County Library System offers to cardholders for free, from new book releases to flight simulators and everything in between.   

As a special promotion during National Library Week, any Orange County resident who signs up for a new library card or renews an expired card at an OCLS branch in-person may receive two tickets for free admission to WonderWorks Orlando, while supplies last.
More details at ocls.info/nlw.  

Solar Eclipse

April 8 

Classes available now for glasses 

 

Get ready for the Total Solar Eclipse on April 8! 

On the day of, experience the eclipse at a viewing party at a participating branch or at Orlando Public Library in partnership with Orange County Regional History Center. A total solar eclipse won’t be viewable in the contiguous United States again until 2044, so don’t miss these opportunities.

Visit ocls.info/eclipse for more details. 

A limited number of solar eclipse viewing glasses will be available at viewing parties.  

Southwest
Author Series featuring
Lauren Groff 

April 12
7 p.m. 

Join us for the 17th Annual Southwest Author Series featuring bestselling author, Lauren Groff. Presented in partnership with the Rotary Club of Dr. Phillips.  

This event is free, and registration is encouraged, as seating will be limited. Doors open at 6:30 p.m. and light refreshments will be served. Author presentation begins at 7 p.m.  

Book sale and signing to follow. 

For more information and to register, visit: ocls.info/17th-annual-southwest-author-series/  

About Talking Points:

To enhance our customer service efforts, Marketing and Public Relations will provide monthly talking points for staff. Our hope is that unified messaging will lead to more effective communication with customers. While frontline staff will naturally be key to the success of this initiative, all staff are encouraged to participate. Talking points do not need to be memorized, and will be more effective in the staff member’s own words. Additionally, we hope this can be a great resource for staff to use as talking points for the Monthly Mystery Shopper program. 
 
For questions about the talking points, please contact MPR at x7481. 

 

Orange County Library System Marketing Plan